Diversity and Tension in Collectives and the Opportunities for Essay

Diversity and Tension in Collectives and the Opportunities for Solutions that can Strengthen a Brand Community - Essay Example A brand community will include consciousness of kind in which connections within the community define them in contrast to those outside of the community, rituals and traditions which will support the history, culture, and consciousness of the community, and a sense of duty or obligation in which both the needs of the community and the needs of the individual are integrated (Cova, Kozinets, & Shankar, 2007). In understanding the differences and tensions within a collective, a business can find ways to create integrated solutions that will expand the experience of a consumer as they are making their choices so that individual needs are fulfilled, as well as collective goals. Package Solutions In the search for ways in which to connect to consumers, often times it is best to approach the needs through provisions of solutions that can create many outcomes. This concept, as suggested by Epp and Price (2011) develops an experience through mass product and service production for the individ ual that can be integrated to fit a group of needs. Each need is addressed in order to make the whole experience satisfactory. As an example, Epp and Price (2011) quote from Sawhney (2006) for the way in which Kodak has approached the changing market and the needs of their customers. Instead of focusing on just providing digital camera solutions, they have approached a spectrum of needs through image software, photo printing at home, and the need to utilize the photographs for keeping memories. Through the concept of collectivity, the goods and services that a company provides being diverse enough that a customer can examine what they want from their product and put together a package of items that is unique and suits all of their needs. Epp and Price (2011) suggest that a company should â€Å"account not only for individual goals but also for relational and collective goals† (p. 36). In order to do this, integration is the format that will give a great deal of success for a company. Epp and Price (2011) state that â€Å" The term ‘integration’ refers to the processes of bringing together potentially diverse products and services in a way that creates value† (p. 36). In other words, in order to serve customers, Kodak would not seek out a way to combine their digital cameras with a good frozen fish product. The purpose of integration is to take related concepts and put them together so that a personalized ‘package’ can be created. Integration is the key to providing value to a customer in promoting new products from the point of associations that have been made to a brand. In creating the ‘package’ of products for a consumer, brand loyalty often follows, assuring that the consumer uses the products that fit together in a meaningful way that adds value to their experience. This type of affective commitment serves the interests of a firm in that the consumer will not feel satisfaction when a substitute product is used, bringing them back towards the brand where they have placed loyalty. The connection that is made between the emotional and the cognitive process when making choices towards a ’package’ of goods and services

Interpret the legal factors involved in corporate management and Essay - 1

Interpret the legal factors involved in corporate management and ownership - Essay Example For instance, share holders can sue the board of directors for an act they negligently commit or in breach of set By-laws. Jane, who is a share holder, is aggrieved by the boards’ decision to invest heavily in the company’s growth in negligent reliance on its officer’s financial reports. It is therefore important to establish whether the directors are liable or not while giving reasons for or against this assertion. In establishing liability, the most important consideration is whether the management acted within their authority or not which is derived from the company’s By-laws. This is the main reference in case of any conflict. However, there are general duties expected of officers which seem inherent in all corporations. Directors or officers to any Corporation are expected to perform daily duties with loyalty and obedience. â€Å"Among the daily duties of such workers include strategic planning, putting in place internal controls to ensure proper book keeping, implementing any devised strategies and setting up committees† (Whincup, 1998). The above case reveals a kind of directors who present faulty financial reports and the shareholder on full reliance of the reports incurs considerable losses. The directors in this question acted within their authority since book keeping falls within their job specification. However, they can be discharged from this liability if they can show that they acted in good faith and not in a fraudulent manner. This comes in especially where other persons acted on their behalf. They are however still liable since the acts were committed by their agents. The business judgment rule can be a good defense for the officers. â€Å"The rule immunizes corporate management from liability for actions that are undertaken in good faith, when the actions are within both the power of the corporation and the authority of the management† (Miller, 2011). From the foregoing, the