Diversity and Tension in Collectives and the Opportunities for Essay

Diversity and Tension in Collectives and the Opportunities for Solutions that can Strengthen a Brand Community - Essay Example A brand community will include consciousness of kind in which connections within the community define them in contrast to those outside of the community, rituals and traditions which will support the history, culture, and consciousness of the community, and a sense of duty or obligation in which both the needs of the community and the needs of the individual are integrated (Cova, Kozinets, & Shankar, 2007). In understanding the differences and tensions within a collective, a business can find ways to create integrated solutions that will expand the experience of a consumer as they are making their choices so that individual needs are fulfilled, as well as collective goals. Package Solutions In the search for ways in which to connect to consumers, often times it is best to approach the needs through provisions of solutions that can create many outcomes. This concept, as suggested by Epp and Price (2011) develops an experience through mass product and service production for the individ ual that can be integrated to fit a group of needs. Each need is addressed in order to make the whole experience satisfactory. As an example, Epp and Price (2011) quote from Sawhney (2006) for the way in which Kodak has approached the changing market and the needs of their customers. Instead of focusing on just providing digital camera solutions, they have approached a spectrum of needs through image software, photo printing at home, and the need to utilize the photographs for keeping memories. Through the concept of collectivity, the goods and services that a company provides being diverse enough that a customer can examine what they want from their product and put together a package of items that is unique and suits all of their needs. Epp and Price (2011) suggest that a company should â€Å"account not only for individual goals but also for relational and collective goals† (p. 36). In order to do this, integration is the format that will give a great deal of success for a company. Epp and Price (2011) state that â€Å" The term ‘integration’ refers to the processes of bringing together potentially diverse products and services in a way that creates value† (p. 36). In other words, in order to serve customers, Kodak would not seek out a way to combine their digital cameras with a good frozen fish product. The purpose of integration is to take related concepts and put them together so that a personalized ‘package’ can be created. Integration is the key to providing value to a customer in promoting new products from the point of associations that have been made to a brand. In creating the ‘package’ of products for a consumer, brand loyalty often follows, assuring that the consumer uses the products that fit together in a meaningful way that adds value to their experience. This type of affective commitment serves the interests of a firm in that the consumer will not feel satisfaction when a substitute product is used, bringing them back towards the brand where they have placed loyalty. The connection that is made between the emotional and the cognitive process when making choices towards a ’package’ of goods and services

Interpret the legal factors involved in corporate management and Essay - 1

Interpret the legal factors involved in corporate management and ownership - Essay Example For instance, share holders can sue the board of directors for an act they negligently commit or in breach of set By-laws. Jane, who is a share holder, is aggrieved by the boards’ decision to invest heavily in the company’s growth in negligent reliance on its officer’s financial reports. It is therefore important to establish whether the directors are liable or not while giving reasons for or against this assertion. In establishing liability, the most important consideration is whether the management acted within their authority or not which is derived from the company’s By-laws. This is the main reference in case of any conflict. However, there are general duties expected of officers which seem inherent in all corporations. Directors or officers to any Corporation are expected to perform daily duties with loyalty and obedience. â€Å"Among the daily duties of such workers include strategic planning, putting in place internal controls to ensure proper book keeping, implementing any devised strategies and setting up committees† (Whincup, 1998). The above case reveals a kind of directors who present faulty financial reports and the shareholder on full reliance of the reports incurs considerable losses. The directors in this question acted within their authority since book keeping falls within their job specification. However, they can be discharged from this liability if they can show that they acted in good faith and not in a fraudulent manner. This comes in especially where other persons acted on their behalf. They are however still liable since the acts were committed by their agents. The business judgment rule can be a good defense for the officers. â€Å"The rule immunizes corporate management from liability for actions that are undertaken in good faith, when the actions are within both the power of the corporation and the authority of the management† (Miller, 2011). From the foregoing, the

Small-Business Preference- FEDERAL CONTRACT ADMINISTRATION AND Term Paper

Small-Business Preference- FEDERAL CONTRACT ADMINISTRATION AND MANAGEMENT - Term Paper Example Under this 23% of all prime government contracts, 5% will have to reach small businesses operated by the disabled, 5% must be given to small businesses operated and managed by women, 3% to small businesses that are operating in HUB Zones (Larence, 2005). HUB Zones are regions which are economically disadvantaged. The Small Business Administration Agency is therefore mandated to implement this policy by the congress. In my case above, there are two main programs operated and managed by the Small Business Administration Agency that can help me in operating, and managing my business organization, and in getting contracts from the federal government (Larence, 2005). One program is referred to as the small disadvantaged business program, commonly abbreviated as SDB. Under this program, a small business can participate in sub-contracting programs of the federal government, or even in the actual process of getting contracts from the federal government. This is beneficial to my organization because it may manage to get prime contracts from the federal government, at the expense of very large firms such as Lockheed Martins (Skrabec, 2012). It is important to denote that some of these contracts that the federal government intends to give to small businesses are lucrative and if given a chance, big organizations such as Lockheed Martin’s will compete for them (March, 2012). For a small business organization to be eligible in this program, it must have the following characteristics (Larence, 2005), The organization under consideration must be owned and managed by a person who is in a disadvantaged position, either economically or socially. This includes all aspects of physical handicap, residing in an area that is economically disadvantaged, or coming from a social group that is socially and economically disadvantaged, such as the blacks, the Hispanics, etc. This people must

Comparing Fascism, Communism and Nazism Essay examples -- Compare Cont

Comparing Fascism, Communism and Nazism Fascism, and discontent go hand in hand. After WWI Europe was devastated, the people had lost hope in the systems, neither the liberals, nor conservatives had been able to prevent the terrible disaster that was the war. Socialists were the closest one, however not happy with socialism either, a group of socialist joined and formed their own ideology. The difference between this new ideology, and other that had originated before, is that the first thing that comes to mind when you talk about fascism, is not what they stood for but what they hated most. Fascist hated socialism because of its internationality. They hated liberals because specifically because their ideology center in the individual strength of the human been, and in sharing when a variety of thoughts are in conflict, not imposing. They hated conservatives because they like to preserve the system, and for them change had to be very small, and slow, while fascist wanted radical change now. Fascism and communism had a lot in common. They both wanted radical change,...

Patient Teaching

Patient Teaching: Importance of Repositioning Sean Crayton University of Toledo College of Nursing Patient Teaching: Importance of Repositioning Assessment of Patients Learning Needs M. C. is an elderly male who was admitted and treated for a fall and hip fracture. He had surgery, is bed ridden but is soon to be released. He and his family need proper teaching on the importance of reposition as to avoid obtaining pressure ulcers during his limitations to extensive bed rest and staying off of his feet or performing any unnecessary movements that could cause irritation or reinjuring the recently repaired hip.As requested we are including the family who will be his primary care takers at home and it is necessary that they all learn how to take care of M. C. properly due to his inability to adequately reposition himself successfully in the early stages of his release. Priority Nursing Diagnosis Knowledge deficit. Patient will need proper positioning teaching. The teaching will pertain to the deliberate placement of the patient or body part in order to promote proper physiological and psychological well-being. r/t.Lack proper knowledge related to how position/reposition M. C. to avoid development of pressure ulcers. AEB. M. C. was admitted with a hip fracture and received surgery. He is soon to be release to go home but is ordered to long term bed rest. Desired Patient Outcome(s) At the conclusion of the patient teaching and proper diagnosis care we hope to ensure that M. C. and his family adequately know how to position/reposition the body to reduce the risk of pressure ulcers, at more importantly the critical, but all areas of the body.Time Frame. Being realistic we are giving M. C. and his family the duration of his projected discharge week in order to properly and thoroughly learn the information and techniques required to successfully position/reposition a patient at risk for pressure ulcers. Interventions Managing patients at risk for pressure ulcers relies on a multitude of different interventions implemented by nurses in a hospital or responsible care takers and family members in the home setting.These interventions include but are not limited to: using support surfaces, optimizing nutritional status, moisturizing critical areas and of course, what we are focused on in this particular patient teaching instance, repositioning the patient (Reddy, Gill & Rochon 2006). Regular turning of patients is routinely used ostensibly to decrease the risk of pressure ulcers, and is considered a standard of care (Peterson, Schwab, Van Oostrom, Gravenstein & Caruso 2010). Pressure from lying or sitting on a particular part of the body results in oxygen deprivation to the affected area.This normally results in pain and discomfort which stimulates the individual to move. Failure to reposition will result in ongoing deprivation; poor wound healing and further tissue damage. Patients who cannot reposition themselves require assistance (Moore 2010). To bet ter ensure that this will be handled for M. C. we will be including his family in the teaching. Teaching strategies. In order to teach and relay this process and the importance of patient repositioning to M. C. and his family I will be focusing on the utilization of pictures and demonstration.Teaching will take place throughout the duration of M. C. ’s projected discharge week. During this teaching there will be a chance for them to return the demonstration to me so that they can practice and show they understand before it is necessary for them to do it in the real setting all the while allowing adequate breaks and time for them to process the information and ask questions if any do arise (remember to stay open to conversation with my patient and his family). Rationale. The most important thing that I feel to remember is that all patients or people in general do not learn in the same fashion.You have your different visual (learn best when presented with graphs and other illus trations, maps, written material), auditory (learn best when they can listen to a lecture or a fast paced exchange of information) and kinesthetic (learn best when they can just do it and are hands on) learners. Before trying to teach your patient or possible care takers how to perform or ensure proper intervention application you should first figure out the best way to teach them. I chose to provide pictures, demonstrate and allow a return demonstration or practice session with M.C. and his family because from inference and their replies to my questions pertaining to their learning strategies they all learn best visual and when performing and practicing themselves. I will be including M. C. ’s family because they are who he preferred and indicated to take care of him while he is rendered unable at home. Neither M. C. nor his family have experience dealing with caring for a person at risk for pressure ulcers so it is important that I cover all bases and be specific with infor mation.Knowing that not everyone learns at the same speed or has the same mental capacity is my reason for breaking it up and allowing for conversation and questioning so that everyone is able to comprehend and understand the information and techniques that are being provided during this teaching session. I don’t expect them to learn and understand all this in one day and it is important to break up the session so during the week of M. C. ’s discharge I will be spacing the learning sessions out. Evaluation of LearningDuring the return demonstration and their responses to my questions I evaluated their understanding to rate their processing of the information and techniques. M. C. and his family understood all the information and seemed thoroughly prepared to perform the necessary tasks related to patient repositioning and reducing risk of pressure ulcers at the end of the teaching course. It is important that when documenting I provide the patient teaching including th e information covered and the resources I used to demonstrate and infuse the importance of repositioning to M.C. and his family. Reference Moore, Zena. (2010). Systematic review of Repositioning for the Treatment of Pressure Ulcers. EWMA Journal, 10(1), 5-12. Peterson, M. , Schwab, W. , Van Oostrom, J. , Gravenstein, N. , Caruso, L. (2010). Effects of turning on skin-bed interface pressures in healthy adults. Journal of Advanced Nursing, 66(7), 1556-1564. Reddy, M. , Gill, S. S. , & Rochon, P. A. (2006). Preventing Pressure Ulcers: A Systematic Review. JAMA, 296(8), 974-984.

The New Jim Crow Mass Incarceration Essay - 934 Words

Author of The New Jim Crow: Mass Incarceration in the Age of Colorblindness and an associate professor here at Ohio State, wrote an article â€Å"Why Hilary Clinton Doesn’t Deserve the Black Vote.† This article not only touches on how Hilary Clinton is only using black people as her â€Å"winning card (Alexander, 2)† in the 2016 Election, but also her past decisions she made as the wife of the 42nd President of the United States that should be taken into consideration by black voters. Mrs. Clinton and Bernie Sanders are the two Democratic Party presidential candidates. Although Bernie Sanders promises â€Å"a political revolution that will bring universal healthcare, a living wage, an end to rampant Wall Street greed, and the dismantling of the vast prison state...(Alexander, 5),† Hilary Clinton seems to be receiving all of the black votes, according to recent polls. Alexander explains that because many African Americans believed (and still believe) that B ill Clinton was the first â€Å"black president,† Ms. Clinton will receive several black votes. In reality, what have the Clinton done for black people? From 1993-2001, Bill Clinton’s administration only made being black in America more difficult. Because of the â€Å"three strikes law† to the $30 billion crime bill that â€Å"created dozens of new federal capital crimes, mandated sentences for some three time offenders, and authorization of more than $16 billion for state prison grants and the expansion of police forces (Alexander, 15),† it hasShow MoreRelatedThe New Jim Crow : Mass Incarceration1370 Words   |  6 Pagesunrecognizable ways that fit into the fabric of the American society to render it nearly invisible to the majority of Americans. Michelle Alexander, in her book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness shatters this dominantly held belief. The New Jim Crow makes a reader profoundly question whether the high rates of incarceration in the United States is an attempt to maintain blacks as an underclass. Michelle Ale xander makes the assertion that â€Å"[w]e have not ended racial caste in America;Read MoreThe New Jim Crow : Mass Incarceration1361 Words   |  6 PagesBook Review Michelle Alexander, The New Jim Crow: Mass Incarceration in the Age of Colorblindness The premise of the ‘The New Jim Crow: Mass Incarceration in the Age of Colorblindness’ by Michelle Alexander, is to refute claims that racism is dead and argue that the War on Drugs and the federal drug policy unfairly targets communities of color, keeping a large majority of black men of varying ages in a cycle of poverty and behind bars. The author proves that racism thrives by highlighting theRead MoreThe New Jim Crow : Mass Incarceration1477 Words   |  6 PagesThe New Jim Crow: Mass Incarceration in the Age of Color Blindness, by Michelle Alexander. The New Press, 2010. 290 pages. Reviewed by Ashlei G Cameron. Michelle alexander is a highly acclaimed civil rights lawyer, advocate and legal scholar. As an associate professor of law at Standford law school, she directed the Civil Rights Clinic and pursued a research agenda focused on the intersection of race and criminal justice. In 2005. Alexander won a Soros Justice Fellowship that supported the writingRead MoreThe New Jim Crow : Mass Incarceration1199 Words   |  5 Pagesthose who did read her book The New Jim Crow: Mass Incarceration In The Age of Colorblindness. Michelle Alexander stated that The most despised in America is not gays, transgenders, nor even illegal immigrants - it is criminals. That was an important quote since the stereotypical criminal in our racially divided America in most cases are those of color also known as blacks. This is why the criminal justice system in the United States promotes the mass incarceration of blacks that can be seen throughRead MoreThe New Jim Crow : Mass Incarceration1081 Words   |  5 Page s Michelle Alexander’s The New Jim Crow: Mass Incarceration in the Age of Colorblindness outlines how the criminal justice system has systematically designed new methods of discriminating against African Americans. The book advocates for racial justice, specifically, for African Americans and contends they [African Americans] were targeted and subsequently incarcerated, by white voters and public officials, through the War on Drugs campaign. President Reagan and his Administration exploited racialRead MoreThe New Jim Crow : Mass Incarceration1347 Words   |  6 PagesHunter Silver Dr. Kendall Smith English 103-4120 10 November 2015 High Incarceration Rates Due to Racism Racism effects the the high incarceration rates according to Michelle Alexander, the author of â€Å"The New Jim Crow: Mass Incarceration in the Age of Colorblindness. This scholar writes about how the civil rights movement has been taken back by the mass incarceration of black Americans in the war on drugs. Alexander also explains how the severe consequences that these black men carry on afterRead MoreThe New Jim Crow : Mass Incarceration Essay1401 Words   |  6 Pages Michelle Alexander’s book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness, examines mass incarceration in the United States, why the criminal justice system works the way it does towards minorities, the detriments associated with mass incarceration as it relates to offenders, and much more. In the introduction of her book, Alexander immediately paints the harsh reality of mass incarceration with the story of Jarvious Cotton who is denied the right to vote among other rights becauseRead MoreThe New Jim Crow Mass Incarceration Essay1797 Words   |  8 PagesJim Crow laws are regarded as part of the racial caste system that operated in the Southern and Border States in the years between 1877 and the mid-1960s. Under the series of the anti-black laws, African Americans were treated as inferior and second class citizens. The laws have been argued to have represented the legitimization of the anti-black racism in the US. The book The New Jim Crow Mass Incarceration in the Age of Colorblindness is written by Michelle Alexander and originally published byRead MoreThe New Jim Crow : Mass Incarceration Essay1096 Words   |  5 PagesAlexander, Michelle. The New Jim Crow: Mass Incarceration in the Age of Colorblindness. New York: The New Press, 2010. Study Questions for â€Å"The New Jim Crow†: 1) What is the relationship between the War on Drugs and the spread of crack cocaine through inner city neighborhoods in the 1980s? President Ronald Reagan officially announced the current drug war in 1982, before crack became an issue in the media or a crisis in poor black neighborhoods. A few years after the drug war was declared, crackRead MoreThe New Jim Crow : Mass Incarceration1239 Words   |  5 PagesIn 2013, Michelle Alexander published her book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness, hoping it served as a call to action. Immediately this book received a huge amount of attention because of the controversial topics presented. This book opened a lot of people’s eyes to the term colorblindness, a sociological perspective referring to the disregard of racial characteristics. There is no racial data or profiling, no classifications, and no categorizations or distinctions

Life of Pi - 1276 Words

â€Å"The relationship between an individual and his or her society is responsible for the sacrifices he or she makes.† Discuss this statement making close reference to Death of a Salesman and American Beauty. Ideas and qualities of acceptable standards that is considered worthwhile in society, pressures the relationship between an individual and his or her society due to the risk of social rejection. By accepting these social norms the individual is forced into the pursuit of the American Dream of that context whilst the rejection of the American Dream also leads to social rejection. Arthur Miller’s play Death of a Salesman looks at the notion of the American Dream and the consequences one faces by valuing and devaluing social certain†¦show more content†¦Money and success brought only superficial happiness and this was usually accompanied by corruption and spiritual desolation, leaving people with little personal fulfilment and the realisation that the Dream was false. The post-Depression context in Death of a Salesman was still a patriarchal society with social rules of how males and females should behave. Willy’s and the society’s perception on males is to be the breadwinner, â€Å"a man who makes an appearance...creates personal interest, is the man who gets ahead†. The repetition of â€Å"man† highlights Willy’s aspirations and intense pressure to be the breadwinner cumulating the image of his ideal male. Since Willy is unable to become the breadwinner thus preventing success to enter the family and unable to achieve the American Dream, he is unable to be happy. This is contrasted with Lester Burnham in American Beauty who has outwardly achieved the Dream. However, is not happy and the close up shot of Lester sleeping in the back seat of the car highlights his feeling of sedation resulting to his lack of motivation to do anything. By pursuing the dreams of an adolescent, Lester searches for personal happiness and sacrifices his job at the advertisement firm for a job with the least amount of responsibility and more importantly, sacrificed his relationships with his family. Thus the lack of personal happiness t hat the American Dream supposedly guaranteed resulted to the death of Willy Loman andShow MoreRelatedLife of Pi1049 Words   |  4 Pageshis/ her choice. In the novel, Life of Pi, by Yann Martel, the protagonist of the story, Pi, also makes a few choices and loses some valuable things in his life. In the novel, Pi is a sixteen year-old Indian boy stranded on a lifeboat with a Royal Bengal Tiger, Richard Parker, in the Pacific Ocean who is trying to find a way to reach the shore. Firstly, Pi loses his entire family when the ship, Tsimtsum, sinks in the ocean. This loss is a result of the choice that Pi has made because he chooses toRead MoreLife of Pi - Why Does Pi Survive?1045 Words   |  5 Pagesof just how Pi managed to survive the hardships, loss, pain and suffering, all in the Pacific Ocean’s harsh, unforgiving environment. The first explanation involves Pi’s inborn desire to survive at all cost and to resist giving up. Also, Pi’s versatility to change fr om a life-long vegetarian to a meat eater and his creativeness in making the best out of a horrible situation are some of the key factors that contribute to his survival. Furthermore, the role of Richard Parker in keeping Pi motivated toRead MoreLife Of Pi Reflection1133 Words   |  5 Pages Life Of PI While reading this book, I realize that because of my religion and life experiences, I might have a different perspective then another reader when it comes to interpreting Pi’s journey and what pi is feeling. Life of Pi explores human experience, society, religion, and nature through the eyes and mind of Piscine (Pi) Molitor Patel. Pi starts off as a boy growing up in an emerging indian society. While thrown into a tragic accident, Pi finds spirituality and the meaning of life throughRead MoreLife of Pi Essay1061 Words   |  5 PagesDiscuss the importance of believability in this novel. In Yann Martel’s surreal novel, ‘Life of Pi’, views the measure of how an individual uses their intrinsic knowledge to face up to life’s riveting challenges. Martel portrays the protagonist, Pi Patel, as an individual who explores his own intrinsic identity through imagination, religion amp; faith as well as the fundamental difference between fact and fiction. Throughout the text, Martel, attempts to question the readers understanding of believabilityRead MoreLife of Pi Essay1502 Words   |  7 PagesThe Aura of Orange Human, animal, plants, and all the Earth’s content is survivor. They are fighting for their rights in order to live in this beautiful world. The novel Life of Pi written by Yann Martel, has employed a lot of symbols that is related to the life. One of the most significant symbols is the color orange. The author uses orange as a symbol of maintenance of the spirit to survive in survival. This can be proved as most of the objects that are in the color orange in the novel generateRead MoreLife of Pi Essay759 Words   |  4 PagesLife of Pi Analytical Essay In the novel Life of Pi, Yann Martel uses the protagonist Pi to demonstrate how faith, ritual and one’s will to live save one from the barbaric and carnivorous reality. Pi Patel, lover of faith and various gods and their beliefs loses his family after a shipwreck and drifts on the Pacific Ocean with a zebra, hyena, orangutan and a tiger, Richard Parker each struggling in their own way to survive. Yann Martel uses the protagonist Pi to claim that one retains his or herRead MoreLife of Pi Survival1524 Words   |  7 PagesDiscuss. Canadian author Yann Martel portrays Pi as such a strong-minded human being in his novel ‘Life of Pi’, the story shows that Pi’s hunger to survive gets him through the whole ordeal of being stranded at sea. But one can argue that his trust in God; that is, his beliefs and spirituality for three religions (Hinduism, Islam amp; Christianity) isn’t the only thing that helps him whilst he trapped at sea. His youth in Pondicherry is what prepares Pi for survival at sea in many ways; he tends toRead MoreLife of Pi Essay1700 Words   |  7 PagesTrevor Smith Ms. Favro ENG4U-01 April 13th, 2013 Life of Pi: Quest or Enlightenment Over the course of this unit, I have read the so called â€Å"life changing† novel â€Å"The Life of Pi† by Yann Martel. This work of art happens to be a national best seller and has collected many literature awards. Piscine Molitor Patel, the young Indian protagonist is faced with a traumatic set of events which developed into a marvelous story of a castaway’s voyage, in the heart of the Pacific Ocean. This essay will discussRead MoreLife Of Pi : Faith1412 Words   |  6 PagesJonathan Feng Mrs. Emma Richardson University English II 19 November 2007 Life of Pi: Faith in God Elaborated Thesis: The Life of Pi presents a gripping and credible case for religious faith because of Pi’s embracing of major religions, Pi’s encounters with animals as religious symbols, and Pi’s religious faith and will to live at sea. I. Pi’s embracing of major religions A. Hinduism 1. Experienced a Hindu rite of passage at birth 2. BelievesRead MoreLife of Pi Essay643 Words   |  3 PagesIn the book Life of Pi, by Yann Martel, the main character gets stranded in a lifeboat in the Pacific Ocean with only his imagination to cope with. Piscine Molitor Patel, also known as Pi, uses a figure of his imagination to make a horrific situation better, by changing his perspective on the entire ordeal. When Pi gets isolated with his mother, a cruel cook, and an injured sailor, Pi transforms all of them into animals out of fear, disbelief and justification. Throughout Pi’s experience, he is